Voicemails

DON'T ask someone to call you back when you leave a voicemail.

Do this instead:

Pair your voicemail with an email that provides value.

Here's how that looks:

"Jeff, this is Michael from Growth Genie. I saw you're hiring some new salespeople in London, so I'll send an email with a playbook template that can help you onboard them quicker. The subject line is "New Hires London".

You'd then send them the email along these lines:

"Jeff, saw you're hiring new salespeople in London, so just left you a VM.

I've attached a sales playbook that has helped other FinTechs ramp up their new AEs & CSMs quicker."

Why does this work?

✅ The email is providing a piece of content that can help them with their role

✅ A voicemail is good to draw attention to something but it has a short life span. I never listen to voicemails from 1 week ago

✅ But I often look at old emails, and you can also use words to search for emails that you can't do with VMs

PS, you may be thinking, why should I even leave a voicemail?

People are picking up their phone much less than they used to. Connect rates for unknown numbers are often below 5% in 2025. That means less than 1 in 20 calls will be answered. I think of myself. I will answer a call to an unknown number if I’m free. But usually, I’m on a work call and if not, I may be taking the day off, so I pick up about 1 in 10 unknown calls. 

But I listen to 100% of voicemails. A voicemail is different to a call as the person can listen to it in their own time, on their own terms.

Cheers,

Michael Hanson

CEO GrowthGenie