Videos

I’ve analysed thousands of sales videos and run hundreds of training sessions on creating videos and these are the common mistakes I see:

• Sellers just take selfie videos and don’t share screen

• If they do share screen, they share something relevant to their product but not their customer

• Their videos are long and boring

• Sellers send 5 videos with no response, give up, and then say videos don’t work

Here’s what you should be doing instead:

1. If you’re going to put the effort into filming a video, make sure you’re sharing screen on something worth showing. It should capture your prospect’s attention and be about them - their website, their social media, their content. Not yours!

2. Aim for a relaxed tone. Be prepared with notes but don’t read from a script so you don’t sound robotic

3. Keep videos short and sweet. Aim for less than a minute!

4. Increase your click rate by setting a relevant title, sharing a thumbnail, sharing across channels, bumping, and also creating curiosity with a line of text

5. Perfectionism is the enemy of progress, so don’t spend more than 10 minutes on any video

Want to see an example of a video that booked a meeting with a VP Sales?

Reply here and I’ll send it over.

Cheers,

Michael Hanson

CEO GrowthGenie