Tube Ad

I spent £3,500 on a London Tube ad.

It ran for 2 weeks across central stations such as Piccadilly Circus. Here’s what it looked like:

I’ve always been very skeptical about outdoor advertising. If you run ads on Google or LinkedIn, you can be very specific about targeting your ideal customers. E.g. I want to target Heads of Sales at software companies.

That's not the case with a tube ad as anyone can see it and you have 0 control. But I love an experiment so I still wanted to test it.

My friend Rahi, CEO of Virtue Drinks, told me the price and I thought that was not such a huge risk.

The results? I only got 2 direct leads from it. 1 was small and unqualified.

The other was to speak at a digital event. After the talk, I did generate a few small deals but none closed. The biggest benefit was actually the cross over between offline and online.

What do I mean by this?

The graphics and experience from the ad I’ve turned into social posts and content like this. 

This has led to inbound leads from new logos and also old customers getting in touch with us. Plus some great brand awareness.

So overall I’ve definitely spent £3.5k on much worse things in my 5 years at Growth Genie.