LinkedIn

The number 1 metric for LinkedIn engagement is not:

❌ Likes

❌ Reposts

❌ Followers

❌ Comments

❌ Impressions

My number 1 metric is:

✅ Profile views

If someone views my profile, it means:

✔️ The post resonated enough to make them learn more about me

✔️ They see my profile which explains more about how I help clients

Ultimately, the main $ impact from LinkedIn is from:

✅ Inbound DMs from qualified leads

✅ Deals generated from those leads

✅ Revenue closed 

And when I have more profile views, these 3 metrics go up.

Thoughts?