introducing yourself

"I have 15 years experience in..." is a rubbish intro.

It's also a poor way to build credibility in any type of call as:

1) Your 15 years could have been a consistent failure and mediocrity

2) It's banging your chest with 0 relevance

A much better way is to SHOW your 15 years of experience, NOT TELL IT:

• What have you learned in those 15 years?

• What are the biggest challenges you've seen?

• How has the market evolved?

• What stories do you have?

PS, here's an example I use in my intro:

"I set up Growth Genie in 2019 as automation tools led to a culture of spray and pray. This meant many salespeople sent the same template to thousands of prospects but with 0 relevance to them.

So buyers were overwhelmed with spam. 5 Years later this problem is even worse now with AI. The 1st thing I teach in training is if a salesperson can't show they'll invest 5 minutes researching a buyer, why should that buyer give them 5 minutes?"

SHOW, DON'T TELL your experience.