Hyperlinks

You may want to change your email signature for your prospecting emails.

Hyperlinks will get you sent to spam.

Here are some examples you may have in your signature:

❌ Your calendar link

❌ Your latest blog article

❌ Your latest product launch

Security tools see hyperlinks from unknown emails as a 🚩as typically hackers use links for malicious purposes. 

Increase your deliverability by deleting them from your signature.

Links in marketing emails like this newsletter are OK (within reason - i.e. not 20 links) but for sequencing tools, they will affect your deliverability.

Email deliverability is one of the main concerns I’m hearing at the moment, and this is an easy change you can make.