Hiring

If you’re a fast growing company, predominantly generating meetings from outbound, don’t make this mistake!

When I was a VP Growth at my last role before I set up Growth Genie, I was absolutely delighted to hire a Sales Manager from a Fortune 500 company.

We were a startup with 100 people at the time, so I thought this was a great win. It turned out to be a disaster. The main 2 problems were:

1. We were a very small brand so most people didn’t know who we were. We needed to move quickly, go the extra mile and be proactive with all deals. This is not the case when you’re selling a product everyone is aware of, so this change in pace was too much for him.

2. At large organizations, there’s lots of bureaucracy, so projects can take months. This meant he never had urgency as he was used to going through hoops VS taking action.

My main advice is don’t be distracted by shiny logos if they’re not relevant to your company. 

You’re much better off hiring someone who has experience going from 10 to 200 employees or $1 to $10 million, than someone who just closed inbound deals ready to buy at a massive logo.