email deliverability

If your emails are going to spam, you have a deliverability problem.

Here are 4 ways you can fix your deliverability quickly:

1. TURN OFF OPEN TRACKING

Last year, I was hitting the spam of clients I'd exchanged hundreds of emails with. My colleague LJ told me to switch off open tracking and it instantly increased my deliverability.

Spam filters flag emails containing tracking pixels as suspicious, especially if your sender reputation is weak.

2) REMOVE HYPERLINKS & IMAGES FROM YOUR EMAILS

Spam filters know that images can be used maliciously for phishing or malware campaigns.

This doesn't mean to always remove links and images, but remove them for cold email. And even for warm email, only include 1-2. The more you have, the more likely you are to go to spam.

3) DON'T BLAST THOUSANDS OF AUTOMATED EMAILS

If you're sending hundreds of automated emails, spam filters will see your low response and open rates as a red flag.

Send personalized emails instead, customised to each person, and only automate your follow ups.

4) ADD AN EMAIL SIGNATURE

Spam filters like email signatures as they can confirm that you are the real person behind the email and not a bot.

BUT as discussed earlier, images and links in your signature can get you sent to spam, so just have a plain signature. Here's mine as an example:

Cheers,

Michael Hanson

CEO Growth Genie