average

On average it takes 23 cold call conversations to book a meeting. That's according to millions of cold calls analyzed by Koncert.

But you don't want to be average, as most salespeople suck. Sellers are hated as they're interested in their commission more than their customer.

So how can you be an advisor that books a meeting every 5-10 conversations? Not a sleazy salesperson that gets hung up on all the time.

This is going to sound bizarre:

DON'T focus on booking the meeting.

The more you're attached to the meeting, the more you'll sound desperate. And the more you'll be the stereotypical sleazy person.

So what's the alternative? Focus on learning something new from them - their current situation, goals, challenges or company updates.

That makes it much easier to understand their goals and challenges. Buyers want to take meetings with sellers that understand them.

And if you don't book the meeting, you still have something to takeaway from the call if you call them back or call their colleague.